At Pod Vietnam, Hanoi, Vietnam

Pod is a full-service wholesale marketplace disrupting the grocery supply chain so that brands can get to the shelf more effectively, efficiently, and affordably. We are located in the US and Hanoi, Vietnam. In the US, we have operations and people in San Francisco, Chicago, New York, Los Angeles, and more. We are seeking a Content Marketing Specialist for the Creative Studio in Hanoi, Vietnam.

As the Content Marketing Specialist, you’ll be responsible for managing and producing daily content for Pod’s LinkedIn, Instagram, and TikTok handles, ensuring consistency in tone, quality, and branding. You will also craft and post engaging, well-captioned content on behalf of Pod Creative clients, in line with their brand voice and positioning.

You will work closely with Pod Creative’s team members and leadership team to align content with business and marketing goals.

What we expect you to do

• Plan, create, and publish daily content across LinkedIn, Instagram, and TikTok for Pod and select clients.

• Write engaging, clear, and on-brand captions and short-form copy tailored to each platform.

• Understand each client’s brand identity and ensure their social media posts reflect their tone and aesthetic.

• Stay updated on social trends, platform updates, and creative formats to optimize engagement continuously.

• Track and report on post-performance metrics to inform future content direction.

• Maintain a consistent brand voice across all digital channels.

• Collaborate with our Pod Creative Team: graphic designer, video editor, and digital marketer to produce visually appealing assets.

• Work with the leadership and the Creative team to support broader brand-building efforts through content.

• Participate in brainstorming and creative planning sessions with Pod’s team and clients.

Minimum Requirements

• At least 2 years of experience in Content Marketing, Social Media Marketing, or a related role.

• Strong English copywriting skills, with the ability to write for the US audiences and brand voices.

• Comfortable creating or managing short-form video content (for Instagram Reels or TikTok).

• Demonstrated experience managing brand social media accounts.

• Passion for marketing, branding, and storytelling.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

• Experience working with creative agencies or client service environments.

• Familiarity with basic analytics tools (LinkedIn Analytics, Meta Business Suite, TikTok Insights).

• Basic knowledge of graphic design tools like Canva, CapCut, Adobe Suite, or similar is a plus.

• Strong creativity, visual storytelling ability, and an eye for detail.

• Capacity to work independently, highly organized with the ability to manage multiple deadlines and priorities.

• Proactive, collaborative, and adaptable working style.

Benefits & Perks

• A supportive and talented team fostering a positive work environment.

• Flexible working hours: Mon-Fri, required 4 hours of availability from 8 p.m. to 12 a.m. (UTC+7:00) (if needed). We encourage a hybrid model where you find for yourself a sweet balance between working from home and at the office.

• No check-in timesheet and self-managed paid time off.

• Competitive compensation with annual salary and bonus reviews.

• Team outings, birthday celebrations, and self-improvement courses.

• Generous annual leave, social insurance, and premium healthcare insurance.

• Tasty, healthy snacks – coffee, fruits, yogurt, or anything else you love, just ask!

• Joyful recreations – enjoy guitar, poker, board games, and more!